2018 Cannes Young Lion Gold Winner
Brief: Raise awareness for abandoned and stray dogs.
The insight: Most people in UAE aren’t aware of the extent of stray and abandoned dogs in UAE. Therefore when they look to take a dog home around 80% of them search for pet stores on Google.
The idea: We will use Google maps as an awareness and adoption platform where the audience can not only finally see how many dogs have been abandoned on the street but also help solve the problem by adopting one with Sniff.
AD: Sumer Kotwal
CW: Gaurav Maitreya